Exhibiting at a trade show can have many benefits for your food business. Whether you have a large presence at the show or small, it is a chance to showcase your prodcuts, meet new buyers and re connect with previous customers.
Many food businesses can be put off exhibiting at trade shows due to the high costs involved, not just for the exhibition space, but also the cost of kitting out the stand, hiring staff, travel and accommodation costs.
This is a very real consideration particularly in the early years of your when you're less likely to have money to invest in sales & marketing. So it’s important to plan in your attendance at trade shows to fit with your wider sales and marketing strategy and not as a stand alone event. Taking this approach will help you to get the best results and best return on investment.
So which are the best trade shows for food & drink businesses? Well, that very much depends on what sector of the food industry you are looking to target and also the nature of your brand / products. There are few shows that have a wider ranging buyer base that attends, others will be specific to the niche they cater for.
Here is a list of the most popular trade shows in the UK food & drink industry.
The Food Service Show Jan 2019
For the catering, restaurant and hotel industry
Food Emporium at Top Drawer Jan & Sept 2019
Showcasing gift focused food & drink from artisan producers
International Food & Drink Event (IFE) March 2019
For cutting-edge food & drink manufacturers focused on food & drink innovation
Fine Food Show North March 2019
Industry event for genuine buyers looking to source the very best in speciality food & drink
Natural & Organic Products Europe April 2019
Europe’s biggest trade show for natural & organic products
Farm Shop & Deli April 2019
For the independent farm shop, delicatessen or artisan food outlet sector
Speciality Fine Food Fair Sept 2019
UK's leading industry showcase of fine food and drink.
Spring Fair Feb 2020 & Autumn Fair Sept 2019
UK’s largest home & gift marketplaces
Lunch Sept 2019
For the cafe, coffee shop and food to go sector
Caffe Culture Oct 2019
Trade event for the Café and Coffee Bar industry
Food Matters Live Nov 2019
Focused on the future of food, drink and sustainable nutrition
Exhibiting at trade shows is only really suitable for food & drink brands looking to grow their wholesale ranges by selling to retailers or other businesses on a B2B basis.
If you are looking to sell direct to the general public at events then exhibiting at consumer shows is the way to go.
Are you planning to exhibit at a trade show? Which one are you thinking of attending? I’d love to hear from you in the comments below.
If you're a food entrepreneur looking to grow a wholesale range but don't know where to start with products, pricing or even how to approach retailers, I can help you to hone your pitch, coach you in negotiations and generally be a sounding board to help you to achieve your listing. I can give you much needed insight into the process which will save you time and money, and based on my experiences of gaining listings with the likes of Harrods, vastly improve your chances of becoming a supplier.
Contact me here to arrange a free 20 min call to discuss coaching packages.
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Hey I'm Nila. I make beautiful iced biscuits and I'd like to help you launch or scale your baking business. Welcome to my blog.