If you are looking for new customers, clients and stockists for your food business then this blog post is for you. It’s based on outlets where I sold my biscuit products plus a few extra’s that I’ve added to the list.
I'm sharing it in case in can help you to think of potential new customers for your food business. When I was starting out in my food business, I had a clear of list of customers that I wanted to work with.
As my business started to grow and I increased my sales and marketing activities, exhibited at food industry trade shows, launched a wholesale range for my food business, that's when I started discovering new potential clients and customers that weren't even on my radar.
Related: Top Trade Shows for your Food & Drink Business
It’s worth saying at this stage that I used one basic biscuit recipe to come up with products for most of these customers which helped with my basic pricing, achieving economies of scale etc. I did however, have to adapt and be flexible on the following points in order to secure orders across a range of different customers with different needs and requirements.
✅ shipping costs
✅ payment terms
Some of these outlets were more profitable than others. Some were large scale contracts, others were smaller bespoke orders.
Some I sold under my own brand. Other’s were under a white label basis.
Some were more financially lucrative made than others. Some I did because strategically it made sense to work with the stockists because it gave my brand visibility and credibility.
Here is the list of 25 Great Places to Sell Your Food Products
Ultimately, the goal is not to have a huge unwieldy list of customers. The trick is to get strategic and find the customers that work really well for you, for your business model, for your specific product range and for your longer term aspirations for your food brand.
Related: Becoming a supplier to Harrods
Next, it's key to prioritise. Take one sector at a time. Spend 3-6 months focusing on that specific sector, do your research, set up a list of say 20 customers from that sector that you’d like to target. Prepare and plan your launch, get some sales under your belt, and then build on your successes to grow your sales in that sector.
Setting yourself some financial targets for each sector will also help you to focus and prioritise.
You can get a downloadable version of this blog post as a handy checklist that you can print off and refer back to here:
Click on the image below to download your printable copy of the checklist.
Which of these outlets, clients or customers are you working with now? Any new ones you've discovered?
How could this checklist help you grow your list of customers & sales?
Let me know in the comments below.
Til the next time
Other blog posts you might like to read:
Hey I'm Nila. I make beautiful iced biscuits and I'd like to help you launch or scale your baking business. Welcome to my blog.